Wholesale fabrics, fashion & FMCG from 50+ brands, shipped across NZ, Australia and 19 Pacific markets.

The Worthy Journey

 Initially established five decades ago in Fiji by its founder DK Patel during the 1960s and subsequently relocating to Auckland in 1988. Today, Worthy continues to distinguish itself through a sincere commitment to import and export the most comprehensive selection of premium quality textiles, garments and general merchandise. 

Our convenient Auckland location enables us to supply and ship to more than 19 Pacific Island destinations, as well as throughout New Zealand. 

Worthy's Growth Timeline

1960s

Originally known as
Worthy Enterprises

1970s

Third generation
family owned textiles wholesaler

1988

Relocated to
Auckland

Early 2000s

Began distributing
general merchandise

2022

Started product export

March 2025

Acquired
Dutch Rusk
(Largest FMCG company in South Island)

April 2025

Acquired
V J Trading
(Well known FMCG distributor in North Island)

What has truly set us apart is our focus on exceptional service and strong bonds with the Pacific Island market, firmly establishing the Worthy brand as the most trusted textile wholesaler through the entire Pacific region. 

As a family-founded business built on our values and cultural beliefs, we have always been dedicated and committed to the concept of giving back. Whether it is through the work we do with our charities or providing to specific communities in NZ and across our Pacific Island network, or even all the businesses we have helped set up through the decades with our services and support, our fundamental “why” is always community-minded at its heart. This is truly who we are, and the values we bring to all verticals of our business. 

Brand Portfolio

Today, Worthy represents over 50 reputed FMCG brands, not as a distributor, but as a partner. We help these businesses grow  

Our Operations

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Fabric Shipped
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Fashion Units
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FMCG Customers
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Warehouses

What We Stand For

Worthy Values

Keeping the “i” small

We reflect a commitment to reducing ego, fostering humility, and teamwork to create a positive, collaborative and innovative environment.

Bias for Action

We value the speed of decision-making and execution. We focus on taking quick, decisive steps, recognising that speed is everything in business.

Grow Daily

We focus on improving 1% every day.

Pursuit of Excellence

We are dedicated to excellence, constantly raising the bar in all we do. From design to superior products and customer service, we strive for the highest standards, ensuring exceptional quality and lasting solutions in every endeavour.

Ownership

We think ahead for long-term success that uplifts the whole team. We embrace our responsibilities, working for the benefit of the entire company, not just individual teams. We take on any challenge with confidence and a can-do attitude, with each of us saying, 'I've got this,' regardless of the job.

Why People Choose Worthy

LOGISTICS FOR WORTHY FABRICS & BEYOND (3PL)

Our logistics services at Worthy ensure that your goods reach their destination efficiently and safely. We solve logistical challenges with our comprehensive distribution, storage, transport, and fulfillment services, whether you’re shipping Worthy Fabrics or Worthy FMCG products goods to all parts of the globe.

Contact us

Have questions about our Worthy fabrics, products or other services? Get in touch with us, and we’ll do our best to respond promptly.

106 Lansford Crescent, Avondale, Auckland 0600, New Zealand

PO BOX 163155, Lynfield, Auckland 1443, New Zealand

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