
Wholesale fabrics, fashion & FMCG from 50+ brands, shipped across NZ, Australia and 19 Pacific markets.
The Worthy Journey
Initially established five decades ago in Fiji by its founder DK Patel during the 1960s and subsequently relocating to Auckland in 1988. Today, Worthy continues to distinguish itself through a sincere commitment to import and export the most comprehensive selection of premium quality textiles, garments and general merchandise.
Our convenient Auckland location enables us to supply and ship to more than 19 Pacific Island destinations, as well as throughout New Zealand.
Worthy's Growth Timeline
Originally known as
Worthy Enterprises
Third generation
family owned textiles wholesaler
Relocated to
Auckland
Began distributing
general merchandise
Started product export
Acquired
Dutch Rusk
(Largest FMCG company in South Island)
Acquired
V J Trading
(Well known FMCG distributor in North Island)

What has truly set us apart is our focus on exceptional service and strong bonds with the Pacific Island market, firmly establishing the Worthy brand as the most trusted textile wholesaler through the entire Pacific region.
As a family-founded business built on our values and cultural beliefs, we have always been dedicated and committed to the concept of giving back. Whether it is through the work we do with our charities or providing to specific communities in NZ and across our Pacific Island network, or even all the businesses we have helped set up through the decades with our services and support, our fundamental “why” is always community-minded at its heart. This is truly who we are, and the values we bring to all verticals of our business.
Brand Portfolio

































Today, Worthy represents over 50 reputed FMCG brands, not as a distributor, but as a partner. We help these businesses grow
Our Operations
What We Stand For
Keeping the “i” small
We reflect a commitment to reducing ego, fostering humility, and teamwork to create a positive, collaborative and innovative environment.
Bias for Action
We value the speed of decision-making and execution. We focus on taking quick, decisive steps, recognising that speed is everything in business.
Grow Daily
We focus on improving 1% every day.
Pursuit of Excellence
We are dedicated to excellence, constantly raising the bar in all we do. From design to superior products and customer service, we strive for the highest standards, ensuring exceptional quality and lasting solutions in every endeavour.
Ownership
We think ahead for long-term success that uplifts the whole team. We embrace our responsibilities, working for the benefit of the entire company, not just individual teams. We take on any challenge with confidence and a can-do attitude, with each of us saying, 'I've got this,' regardless of the job.
Why People Choose Worthy



LOGISTICS FOR WORTHY FABRICS & BEYOND (3PL)
Our logistics services at Worthy ensure that your goods reach their destination efficiently and safely. We solve logistical challenges with our comprehensive distribution, storage, transport, and fulfillment services, whether you’re shipping Worthy Fabrics or Worthy FMCG products goods to all parts of the globe.

Contact us
Have questions about our Worthy fabrics, products or other services? Get in touch with us, and we’ll do our best to respond promptly.
106 Lansford Crescent, Avondale, Auckland 0600, New Zealand
PO BOX 163155, Lynfield, Auckland 1443, New Zealand
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