We deliver trusted everyday essentials, confectionery, and beverages. With dedicated distribution hubs in the North and South Islands, we ensure reliable, nationwide coverage across New Zealand, plus export reach to Australia and 17 Pacific Nations.
From everyday pantry staples and beverages to premium confectionery, we supply everything you need from one trusted source.
With our North and South Island hubs integrated into one system, you can order, price, and pay once through our dedicated team.
We deliver nationwide across New Zealand, plus reliable export logistics covering Australia and 17 Pacific Nations.
Real people, ready to help. We keep things transparent so you always know what is in stock and when your delivery will arrive.
We are proud to represent a family of trusted FMCG brands that bring quality, value, and convenience to households. From everyday pantry staples to premium confectionery, our portfolio connects communities through products they know and love across our 19 core markets.
"I've been running my FreshChoice store for years, and finding suppliers you can actually trust isn't easy. Worthy Products has been with us a long time and they've never let us down. When there's a problem, they sort it out without you having to chase - and when you're managing a busy store, that reliability matters more than anything. What I value most is that they bring brands that actually move off the shelf, and that gives my customers a reason to keep coming back."
"We've worked with Worthy for years. They know our store, they know our customers, and they show up like a partner - not just a supplier."
"The product quality is good, and deliveries are timely and accurate. Communication with the team is always clear, helpful, and friendly."
"Worthy has supported and helped me grow my business by providing exclusive products, and service that's second to none."
Delivering trusted essentials through our strong distribution network across New Zealand and the Pacific.
One network. One partner. Endless possibilities.
From snacks and drinks to pantry, confectionery, and household essentials, everything you need from one trusted source.
With Dutch Rusk and VJ Trading now part of Worthy, you can order once, pay once, and work with one dedicated team.
We deliver nationwide across New Zealand and the Pacific, ensuring faster rollouts and reliable weekly replenishment.
Our team knows your business and is always available by phone, email, or in person.
We keep things simple and transparent, you’ll always know what’s in stock, what’s delayed, and when your delivery will arrive.
One network. One partner. Endless possibilities.
At Worthy, we’re proud to represent a family of trusted FMCG brands that bring quality, value, and convenience to households across New Zealand and the Pacific. From pantry staples to everyday essentials, our portfolio connects communities through products people know and love.
Each brand within the Worthy network, including Dutch Rusk and Worthy Products (formerly VJ Trading) reflects our shared commitment to reliability, consistency, and customer care. Together, they form a unified distribution ecosystem built to serve retailers faster and more efficiently.
Join the Worthy FMCG network, where trusted brands find stronger connections and wider reach.
Naturally sparkling mineral water from Italy, Ferrarelle delivers a signature taste and rich mineral content sourced from volcanic springs.
Learn MoreExeter delivers trusted canned meats known for quality, convenience, and long-standing tradition in kitchens worldwide.
Learn MoreExeter delivers trusted canned meats known for quality, convenience, and long-standing tradition in kitchens worldwide.
Learn MoreZURU brings bold innovation to the world of toys, creating award-winning products loved by families everywhere.
Learn MoreLe Coq Cocktails delivers vibrant, ready-to-drink blends crafted for effortless enjoyment and bold flavour.
Learn MoreRang Soju brings a modern twist to traditional Korean spirits, offering smooth flavour with a bold character.
Learn MoreJinro is the world’s leading soju brand, celebrated for its smooth taste and deep-rooted Korean heritage.
Learn MoreMonday Shampoo blends salon-quality formulas with modern design, making haircare accessible and stylish for everyday routines.
Learn MoreDirty Dog Energy packs a punch with bold flavours and a high-energy kick, built for those who go hard and stay sharp.
Learn MoreRiclan crafts quality confectionery with a passion for flavour, offering sweets and gums loved across the globe.
Learn MoreExclusively for verified New Zealand retailers. Enter your store details below to receive a unique 100% off code for our B2B portal.