Our House of Exclusive Brands

Delivering trusted essentials through our strong distribution network across New Zealand and the Pacific.

Why Choose Worthy FMCG

One network. One partner. Endless possibilities.


One stop shop with 3,000+ products

From snacks and drinks to pantry, confectionery, and household essentials, everything you need from one trusted source.

One partner for everything

With Dutch Rusk and VJ Trading now part of Worthy, you can order once, pay once, and work with one dedicated team.

A distribution network you can rely on

We deliver nationwide across New Zealand and the Pacific, ensuring faster rollouts and reliable weekly replenishment.



Real people, ready to help

Our team knows your business and is always available by phone, email, or in person.






 




Clear and honest communication

We keep things simple and transparent, you’ll always know what’s in stock, what’s delayed, and when your delivery will arrive.

Our House of Brands

One network. One partner. Endless possibilities.

At Worthy, we’re proud to represent a family of trusted FMCG brands that bring quality, value, and convenience to households across New Zealand and the Pacific. From pantry staples to everyday essentials, our portfolio connects communities through products people know and love. 

Each brand within the Worthy network, including Dutch Rusk and Worthy Products (formerly VJ Trading) reflects our shared commitment to reliability, consistency, and customer care. Together, they form a unified distribution ecosystem built to serve retailers faster and more efficiently. 

Join the Worthy FMCG network, where trusted brands find stronger connections and wider reach. 

Farrarelle

Naturally sparkling mineral water from Italy, Ferrarelle delivers a signature taste and rich mineral content sourced from volcanic springs.

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Exeter

Exeter delivers trusted canned meats known for quality, convenience, and long-standing tradition in kitchens worldwide.

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Exeter

Exeter delivers trusted canned meats known for quality, convenience, and long-standing tradition in kitchens worldwide.

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ZURU

ZURU brings bold innovation to the world of toys, creating award-winning products loved by families everywhere.

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Le Coq Cocktails

Le Coq Cocktails delivers vibrant, ready-to-drink blends crafted for effortless enjoyment and bold flavour.

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Rang Soju

Rang Soju brings a modern twist to traditional Korean spirits, offering smooth flavour with a bold character.

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Jinro Soju

Jinro is the world’s leading soju brand, celebrated for its smooth taste and deep-rooted Korean heritage.

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Monday Haircare

Monday Shampoo blends salon-quality formulas with modern design, making haircare accessible and stylish for everyday routines.

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Dirty Dog Energy Drinks

Dirty Dog Energy packs a punch with bold flavours and a high-energy kick, built for those who go hard and stay sharp.

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Riclan

Riclan crafts quality confectionery with a passion for flavour, offering sweets and gums loved across the globe.

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Join our network of leading FMCG brands