We distribute FMCG and fabric brands across New Zealand, Australia, and 17 Pacific Nations. We do not just move products. We actively build the retail presence for FMCG brands and strengthen the trade network for fabric suppliers across 19 distinct markets.
Worthy is a leading wholesale distribution group, operating through two specialised businesses, Worthy Products and Dutch Rusk. Together, we service over 3,000 customers across New Zealand, Australia, and 19 Pacific Island nations, connecting leading consumer brands with retail, convenience, grocery, and foodservice channels at scale.
With a nationwide distribution network, purpose-built warehousing, and a team that understands the retail landscape across our markets, we give your brand the reach, visibility, and operational support it needs to grow with confidence.
We specialise in bringing both local and international brands to market, managing everything from logistics and inventory to in-store ranging and retailer relationships. Our scale and infrastructure ensure your products move faster, land on more shelves, and reach more consumers across multiple regions, not just within a single market.
Through Worthy Products and Dutch Rusk, we provide a dual-market capability across the North and South Islands of New Zealand, while also enabling expansion into Australia and the Pacific through our established distribution network.
Partnering with Worthy means working with a business that is fully compliant with New Zealand Food Safety Authority regulations, Fair Trading Act requirements, and all import and labelling standards. Every brand we represent is supported by a strong compliance framework, so you can focus on building your product while we handle the complexity of distribution.
If you’re ready to scale your brand across New Zealand, Australia, and the Pacific, across FMCG, grocery, convenience, or specialty retail channels, we’d love to hear from you.
Fill out the form below and our brand partnerships team will be in touch.
H2 Coco is Australia’s number one coconut water. When they expanded into New Zealand, they needed a partner capable of more than just logistics. We built the brand through aggressive in-store activations, large-scale sampling at expos with over 10,000 attendees, and a digital campaign that achieved over 600,000 views in its first three months. Today, H2 Coco has grown from 2 SKUs to 19 across a national retail network.
Every Pacific island has its own preferences. Weight, pattern, texture: what works in Fiji doesn't always work in Tonga. Worthy Fabrics has been supplying upholsterers, curtain makers, and interior fit-out specialists across the Pacific for decades. We don't ship generic stock. We make fabrics to order, matched to the climate and tastes of each market.
We learn your brand, your targets, and the buyers that matter most. Import compliance, pricing strategy, and account mapping get sorted before the first order goes out.
Our reps work face to face with retailers and trade buyers. Whether it's shelf placement for FMCG or sample books for fabrics, we manage the relationship on the ground, not from a head office.
As your brand grows, we grow with it. New buyers, new markets, new Pacific territories. We're already in the room when the conversation starts.
Both FMCG and Fabrics. 19 nations. One partner.
Connect with us →Fill out the form and our partnerships team will be in touch within 48 hours.
Worthy is a leading wholesale distribution group, operating through two specialised businesses, Worthy Products and Dutch Rusk. Together, we service over 3,000 customers across New Zealand, Australia, and 19 Pacific Island nations, connecting leading consumer brands with retail, convenience, grocery, and foodservice channels at scale.
With a nationwide distribution network, purpose-built warehousing, and a team that understands the retail landscape across our markets, we give your brand the reach, visibility, and operational support it needs to grow with confidence.
We specialise in bringing both local and international brands to market, managing everything from logistics and inventory to in-store ranging and retailer relationships. Our scale and infrastructure ensure your products move faster, land on more shelves, and reach more consumers across multiple regions, not just within a single market.
Through Worthy Products and Dutch Rusk, we provide a dual-market capability across the North and South Islands of New Zealand, while also enabling expansion into Australia and the Pacific through our established distribution network.
Partnering with Worthy means working with a business that is fully compliant with New Zealand Food Safety Authority regulations, Fair Trading Act requirements, and all import and labelling standards. Every brand we represent is supported by a strong compliance framework, so you can focus on building your product while we handle the complexity of distribution.
If you’re ready to scale your brand across New Zealand, Australia, and the Pacific, across FMCG, grocery, convenience, or specialty retail channels, we’d love to hear from you.
Fill out the form below and our brand partnerships team will be in touch.
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