Worthy is a New Zealand-based company with a proud heritage that spans more than five decades. It was founded in the 1960s in Fiji by DK Patel and later established in Auckland in 1988. Over time, Worthy has grown into one of the most trusted names in wholesale distribution across New Zealand and the Pacific. This journey reflects a deep commitment to quality, reliability, and innovation that continues to guide every part of our business today.
The company’s story began in premium textiles and garments. As markets evolved, Worthy expanded into fast-moving consumer goods and built its reputation through strong relationships and consistent service. Because of our central Auckland location, we can efficiently import, distribute, and supply a wide range of products across New Zealand and to more than nineteen Pacific Island destinations.
Through the strategic acquisitions of V J Trading and Dutch Rusk, Worthy strengthened its FMCG presence across the North and South Islands. As a result, we now partner with leading retailers, supermarkets, convenience stores, and hospitality businesses throughout the country. The growing product portfolio includes confectionery, snacks, drinks, household essentials, and globally recognised brands that customers know and trust.
Beyond distribution, Worthy focuses on creating value for partners, empowering local communities, and supporting sustainable growth. In addition, as a family-founded business built on cultural values and integrity, we remain committed to giving back through charitable initiatives and long-term community engagement.
With modern logistics, advanced technology, and a passionate team, Worthy continues to evolve as a leader in both the textile and FMCG sectors. Our mission is to deliver excellence, strengthen partnerships, and connect people with quality products that enrich everyday life throughout New Zealand and the Pacific.
We reflect a commitment to reducing ego, fostering humility, and teamwork to create a positive, collaborative and innovative environment.
We value the speed of decision-making and execution. We focus on taking quick, decisive steps, recognising that speed is everything in business.
We focus on improving 1% every day.
We are dedicated to excellence, constantly raising the bar in all we do. From design to superior products and customer service, we strive for the highest standards, ensuring exceptional quality and lasting solutions in every endeavour.
We think ahead for long-term success that uplifts the whole team. We embrace our responsibilities, working for the benefit of the entire company, not just individual teams. We take on any challenge with confidence and a can-do attitude, with each of us saying, ‘I’ve got this,’ regardless of the job.
